When you’re not wearing a band T-shirt, what DO you wear?! It is indeed a strange question for us to ask on our site that sells band shirts, but there’s a reason for it – trust me. So…if you’re anything like me, when you’re NOT sporting your favorite band across your chest, you’re wearing a “cool” polo shirt, and honestly…who makes a cooler polo shirt than one of the originals in the game? I’m of course talking about none other than Fred Perry.
Fred Perry is a British staple that launched all the way back in 1952. Starting as a tennis shirt (Fred Perry was the number one tennis player in the world after all), it quickly became a symbol of mod culture in the 1960s. And if you don’t know much about what mod culture is, it’s a subculture that began in London, focused on music and fashion. In fact, the mod subculture was once perfectly described as a “fashion-obsessed and hedonistic cult of the hyper-cool.” We could certainly try, but there’s no way we would ever be able to top THAT description! Bands like The Rolling Stones and The Who embodied the early mod movement, and many of their fans wore Fred Perry polos to pledge their fandom to the lifestyle those bands catered to. The brand, and their “look,” was then adopted and embraced by the punk rock movement, and thus the iconic laurels that adorn every Fred Perry polo shirt since the brand’s inception, has become synonymous with music aficionados worldwide.